Cover of book Why Should Anyone Be Led by You? by Rob Goffee, Gareth Jones
Why Should Anyone Be Led by You?

What It Takes to Be an Authentic Leader

Authors: Rob Goffee, Gareth Jones

The book explores the concept of “authentic leadership” across different levels of personal and professional development. Unlike many leadership books that focus solely on top-level executives like CEOs or CTOs, this one avoids glorifying their paths, which often stem from unique circumstances or luck—factors that are difficult to replicate.

The book emphasizes that copying someone else’s leadership style won’t guarantee success, as it fails to account for individual differences in personality, strengths, and experiences. The central message is that there is no one-size-fits-all approach to leadership. Instead, leaders must discover their own way to lead by being true to themselves, showing both strength and vulnerability, and practicing selective conformity when needed. Authentic leadership, as the authors argue, is not about following a formula, but about developing a style that aligns with who you are while still connecting with and inspiring others.